Justice for Jews and Israel
Effective Israel advocacy:
Stays focused on the core issue: Jewish right to self determination;
Explains that we are proud to be Jews and Zionists, and explains why;
Is proactive rather than reactive;
Appeals to common values;
Provides basic information as a framework for understanding particular events;
Is meticulous about telling the truth and is credible;
Is pro-active for peace.
How to do it
Appeals to emotions as well as intellect;
Takes advantage of modern tools - especially the Internet;
Uses multiple channels and means of communication;
Reaches the widest possible audience, targeting and informing the unconvinced;
Operates through grass roots efforts;
Is best done by informed, enthusiastic and savvy volunteers;
Uses issues to build a movement;
Builds coalitions and encourages cooperation when possible.
What it is not about
Successful Israel advocacy:
Never confounds Zionism and Israel with local political issues or personal views;
Never excludes or gratuitously insults groups or their respected leaders;
Doesn't try to hide the word "Jew" or "Zionist."
Avoids announcements about advocacy campaigns that have no follow up;
Is not about a particular organization;
Is not about censoring anti-Zionist views;
Does not preach to the convinced, and is not "Zionist education";
Is not like "PR" that may be used to market products or political candidates.
Advocacy is not preaching to the convinced or "PR" campaigns.
This material is copyright © 2009 by Ami Isseroff and members of the Zio-Web group. No part may be reproduced without permission in any form.
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Zionism - Definition and Brief History - A balanced article that covers the definitions and history of Zionism as well as opposition to Zionism and criticisms by Arabs, Jewish anti-Zionists.
The US Library of congress has a comprehensive and balanced set of articles about Zionism:
ZioNation - Zionism-Israel Web Log Israel News Israel: like this, as if Christian Zionism Albert Einstein Bible Palestine Nakba 1948 Israel Independence - Birth of a Nation Six Day War War of Independence History of Zionism Zionism FAQ Zionism Israel Center Maps of Israel Jew Zionism and its Impact Israel Christian Zionism Site Map
Presenting Zionism - Zionist advocacy