Israel News | Zionism Israel Center | Zionism History | Zionism Definitions | ZioNation | Forum | Zionism FAQ | Maps| Edit

Monday, June 25, 2007

Half-naked soldiers: Israel's latest propaganda campaign

http://zionism-israel.com/israel_news/2007/06/infohalf-naked-soldiers-israels-latest.html

The parts I liked best:
" One of the models who took part in the photo shoot said that "this particular bit of bikini modelling draws from the same spirit as the original Israeli settlers." She even said that it is "an act of Zionism."
---
Nothing like doing it for old glory.

"
"I wonder if the best way to encourage tourism is by advertising sex," said Labour party MP Colette Avital."

It is probably better than advertising war. On the other hand, encouraging tourism is not necessarily the major goal and rationale for existence of the Israeli government.

Al Jazeera is just jealous, but don't worry, the Saudi government is promising a Burqa fashion show. The Hamas will demonstrate the sexiness of female suicide bombers as well. That ought to draw big crowds.

Ami
Half-naked soldiers: Israel's latest propaganda campaign
Source: aljazeera.com/news/newsfull.php?newid=13922
23/06/2007 09:22:00 AM GMT Comments (27) Add a comment
All the models are said to have served in the Israeli Defence Force
"I wonder if the best way to encourage tourism is by advertising sex," said Labour party MP Colette Avital.
By Karima Saifullah
The Israeli government is desperate to improve its image and manipulate people who only link the Jewish state with wars, occupation and brutal aggression against the Palestinians. Recent polls show that Israel isn't well-regarded in the country's closest ally, the United States, where the majority of young men believe that the Jewish state is "too religious and too militaristic."
In an attempt to improve its tainted image, the Israeli consulate in New York came up with what could be described as a cheap idea: resorting to pornography by publishing images of half-naked female soldiers in the U.S. men's magazine Maxim; a move that was strongly condemned by Israel's religious right, who said that the government was degrading the Jewish state and promoting sex tourism.
"We found that Israel's image among men aged 18-38 is lacking, so we thought we'd approach them with an image they'd find appealing," said David Saranga, consul for media and public affairs at the Israeli consulate.
Maxim magazine, which promises its readers "girls, sex, sports" and usually avoids politics, initially refused the Israeli consulate's request to publish the photographs, but it changed its mind after it saw the pictures of 12 of Israel's top models.
"The Israeli models", Saranga said, were a "Trojan horse" to present Israel as a modern country with pretty women.
The photo feature, entitled "Women of the Israeli Defense Forces", will be published in Maxim's July issue. One of four former female soldiers photographed in their underwear in the magazine, Yarden, describes how she enjoyed firing her M16 rifle before she entered the military intelligence corp. Israeli model Nivit Bash - who served in Israeli military intelligence – also says sthat her job in intelligence was so secret that she cannot talk about it.
According to The Guardian, most Israeli women do compulsory military service for two years from the age of 18. While they do not fight in combat units, they undergo basic training and can be seen at checkpoints in the occupied West Bank. However, there is nothing military about the indecent photographs, which were taken in different locations in Tel Aviv.
Not everyone in Israel is excited about this cheap tourism campaign. Zahava Gal On, the leader of the Meretz party, said it's inappropriate for Israel to market itself using half-naked women. "It is unfortunate that the New York Consulate thinks that Israel's relevance will be expressed by the use of naked women who are treated as an object, and not as women of substance who exude achievement and success," she said.
Colette Avital, a member of the Labour party and the first woman to seek Israel's presidency, described the move as a "pornographic campaign sponsored by the Foreign and Tourism Ministries to encourage tourism".
"Israel's image has been tainted by sex-scandals involving high-ranking officials as it is. I wonder if the best way to encourage tourism is by advertising sex," she said.
Avital has already approached Knesset Speaker Dalia Itzik and demanded an urgent meeting be called to discuss the campaign which Israel's Tourism Minister Yitzhak Aharonovich said the ministry has nothing to do with.
It's not the first time that Israel has used sex to advertise itself. The Israeli Ministry of Tourism has an advertising contract with Arsenal FC to promote Israel which features women in swimsuits. Israel wants to sell itself as a western country with beaches and nightclubs rather than a country full of religious sites which has been in a permanent state of emergency since its creation.
Despite the criticism over the naked photo shoot, Ambassador Arye Mekel, consul-general of Israel in New York, defended the consulate's decision and said: "Israel is always mentioned in the context of wars and violence. We want to show there is a normal life. Among the beautiful things we have are our women."
"This is the first time we used the word 'shoot' in connection to Israel and we're not talking about killing people," he added.
Former Miss Israel Gal Gadot also defended the campaign, arguing that she just used her "assets" to improve Israel's war-torn image.
One interesting fact is that all the outrage in Israel is focused on the idea of using women as sex objects to promote tourism. But what's more shocking is that sex here is not just being used to "improve" Israel's image, but also to promote Zionism and gloss over the bitter realities of Israel's occupation and apartheid.
One of the models who took part in the photo shoot said that "this particular bit of bikini modelling draws from the same spirit as the original Israeli settlers." She even said that it is "an act of Zionism."
"The fact that I can represent this country makes me proud," said Tali Handel, a 25-year-old former air force sergeant.
Although she said she'd never heard of Maxim before, Handel expected the article would be "serious" and encourage young Jewish males living in the United States to consider moving to Israel. "I don't see anything negative about it. Nothing else brings [people] here, not Jerusalem, not the beautiful nature. People are not interested. So, I think it's okay to use something else to bring them."

Labels: ,


Copyright - Original materials copyright (c) by the authors. Originally posted at http://zionism-israel.com/israel_news/2007/06/infohalf-naked-soldiers-israels-latest.html. Please do link to these articles, quote from them and forward them by email to friends with this notice. Other uses require written permission of the author.

0 Comments:

Post a Comment



<< Home


FREE EMAIL SUBSCRIPTION
Subscribe to
ZNN
email newsletter for this site and others

Powered by groups.yahoo.com


Feedblitz subcription
To this Blog only

You can receive our articles by e-mail. For a free subscription, please enter your e-mail address:


Preview | Powered by FeedBlitz

Web Logs & Sites

This Site

Zionism & Israel
Zionation Web Log
IMO Web Log (Dutch)

ZI Group
Zionism-Israel Pages
Israël-Palestina.Info (Dutch & English)
Israël in de Media
MidEastWeb Middle East News and Views
MidEastWeb Middle East Web Log

Brave Zionism
Israel: Like this, as if
Israel & Palestijnen Nieuws Blog

Friends and Partners
EinNews Israel
Israel Facts
Israel Proud Adam Holland
Middle East Analysis
Irene Lancaster's Diary
Middle East Analysis
Israeli-Palestinian Conflict
Israpundit
Israel Facts (NL)
Cynthia's Israel Adventure
Jeff Weintraub Commentaries and controversies
Meretz USA Weblog
Pro-Israel Bay Bloggers
Simply Jews
Fresno Zionism
Anti-Racist Blog
Sharona's Week
Z-Word Blog
Z-Word
Jewish State
Take A Pen - Israel Advocacy
Zionism on the Web
UN-Biased
ZOTW's Zionism and Israel News
Zionism On The Web News
ZOTW's Blogs
Christian Attitudes
Dr Ginosar Recalls
Zionism
Questions: Zionism anti-Zionism Israel & Palestine
Southern Wolf
Peace With Realism
Sanda's Place
Liberal for Israel
Realistic Dove
Blue Truth
Point of no Return
Christians Standing With Israel
Christians Standing With Israel - Blog
Liberticracia
CNPublications
SEO

Reference
Zionism
Anti-Semitism
Anti-Zionism
Encylopedic Dictionary of Zionism and Israel
Middle East Encyclopedia
Bible
Zionism and its Impact
Zionism & the creation of Israel
Zionism - Issues & answers
Maps of Israel
Christian Zionism Resources
Christian Zionism
Albert Einstein
Gaza & the Qassam Victims of Sderot
Islamism
Jihad
Zionist Quotes
Six Day War
Jew Hatred
Israel
Jew
Learn Hebrew
Arab-Israeli Conflict
International Zionism
Russian

Palestinian Campaign for the Academic and Cultural Boycott of Israel
Israel Boycott
Boycott Israel?
Amnesty International Report on Gaza War
Boycott Israel?
Dutch Newspaper Reporting: A Study of NRC Handelsblad
Hamas (Dutch)
Dries van Agt (Dutch)
Experimental
Isfake lobby
Mysterology

At Zionism On the Web
Articles on Zionism
Anti-Zionism Information Center
Academic boycott of Israel Resource Center
The anti-Israel Hackers
Antisemitism Information Center
Zionism Israel and Apartheid
Middle East, Peace and War
The Palestine state
ZOTW Expert Search
ZOTW Forum

Judaica & Israel Gifts
Jewish Gifts: Judaica:
Ahava Products
Mezuzah

Powered by Blogger

Subscribe to
Posts [Atom]


RSS V 1.0

International Affairs Blogs - BlogCatalog Blog Directory