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Tuesday, October 23, 2007

Israel and India - Remaking the face of Asia?

India and Israel could be the partnership that remakes Asia. Israel can be India's gateway to the European market. India can be Israel's industrial partner, making it possible to produce Israeli designs in India for a mass market. India also can have the industrial muscle to develop and manufacture things like jet engines, projects which are impractical and noncompetitive for a country of 7 million people and hardly any natural resources.
This article, one of a series appearing in the Hindustan Times, is a welcome sign that Indians are becoming more and more interested in Israel.
Pay attention to India, for it is our future. 
Ami Isseroff

Like all dreamers, Israeli entrepreneur Harel Cohen had an idea to change the world — well, to be precise, India.

"It's one of the world's biggest countries, it will be the world's biggest economy in 40 years," said Cohen, 37, an amiable, strongly built former Israeli army officer. "But with 22 languages and 10 scripts, India doesn't have enough Indian-language keyboards."

An e-mail and a flight to India in 2004 got him into the door of Vijendra Shukla, head of language technology at the government-run Centre for the Development of Advanced Computing in Noida and a pioneer in the development of Indian-language software.

Cohen is now CEO of FTK Technologies, which has a simple but smart way of programming keyboards for different languages: fit a webcam on a laptop to intuitively track the user's fingers and create a "virtual" keyboard on screen, which mirrors the keystrokes of the real keyboard.

At the click of a mouse, it can switch from Kannada to Urdu or eight other languages. Indian words that took two minutes to type, now take 20 seconds.

It was December 2005 when, like hundreds of entrepreneurs who populate the tech hubs around Tel Aviv, Israel's throbbing business capital, Cohen flew to New York. Within hours he sold his idea to a private investor. "I don't think he's ever been to India," said Cohen of his investor. "He said, 'it's bound to be good, there's one billion people there.'" It was as easy as that. "There's a lot of money in Israel for ideas," Cohen said. "That's how it goes."

People like Cohen are packing the flights to India and fuelling a spiralling but largely unknown trade beyond diamonds and secretive defence buys --  India is now Israel's biggest arms customer, with $5 billion (Rs 2,000 crore) in purchases, officially, since 2001--  to infotech, security systems, drip irrigation, even television shows.

Annual trade is expected to touch $5 billion, a 46 per cent rise since 2006.

"We've been around for 24 years, but only recently have we become sexy," said Anat Bernstein-Reich (42), deputy chairperson of the Israel-India Chamber of Commerce, over lunch in downtown Tel Aviv.

Bernstein-Reich has an office and an Indian partner, Alfred Arambhan, in Sherly Rajan village in Mumbai's upmarket western suburb of Bandra. A mother of three, she advises Israelis on conducting and developing business in India and her firm, A&G Partners, has interests that range from investment banking to Bollywood.

Israelis want to profit from India's great leap forward, Indians seek opportunities in one of the world's high-tech hubs. Over the last year, Mumbai's Mansaria group has bought over Israel's largest tyre manufacturer, Sun Pharma, has bought a stake in Israel's largest pharma company, Jain

Irrigation from rural Jalgaon in Maharashtra has bought into a drip-irrigation company, a field in which Israel is a world leader.  

In another high-tech hub in the town of Petah Tikva --  in the late 19th century the first Jewish immigrants fought malaria and began life here in what was then Palestine -- Associate Vice-President Giora Reish said his company, Gilat Satellite Networks, is bidding for one of India's largest telephone expansions, a tender issued this month by state-run BSNL to link 14,000 villages.

Copyright - Original materials copyright (c) by the authors. Originally posted at Please do link to these articles, quote from them and forward them by email to friends with this notice. Other uses require written permission of the author.


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