A day after mounting a scare-tactic campaign to prevent the assimilation of Diaspora Jews, the Prime Minister's Office and Jewish Agency received some 200 calls, most of them reporting names of Jews living abroad.However, many callers also blasted the campaign - which describes assimilation as a "strategic national threat."The campaign, which launched on Wednesday, urges Israelis to report the particulars of acquaintances living abroad so that these people, who are "in danger" of marrying non-Jews, can be persuaded to come to Israel.The 10-day Hebrew-language campaign has been mounted by MASA, a partnership between the Jewish Agency and the Israeli government that helps finance and market Israel programs for Diaspora Jews...."We wanted to raise a public debate, even if it arouses argument and emotions," MASA's CEO Ayelet Shiloh-Tamir said Thursday."More than 50 percent of young Jews assimilate," the TV commercial informs viewers through the voice of Ayala Hasson, a top reporter for Channel 1. "We are losing them," she adds, as soft, melancholy music is played on a flute in the background.The 33-second clip features images of missing-person posters hanging in locales in Europe and North America. The posters, in English, French and Russian, are of young people with Jewish-sounding names.The ad then asks anyone who "knows a young Jew living abroad" to call MASA. "Together, we will strengthen his or her bond to Israel, so that we don't lose them," the announcer concludes.
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